User Research
Workshop Facilitation
UX Design
Usability Testing
UI Design
Challenge
The car sharing app, Maven, was struggling with bounce rates after initial app download. They needed an overhaul to their UX.
Approach
Research and discovery of what was causing the bounce rates. Rapid sketching and prototyping with in-person user testing for the initial sign-up flow.
Sign-Up Flow
Creating Clarity
A branching fork to Maven Gig, for delivery and rideshare drivers, confused many people when they first opened the app. Clearly laid out explanations for each helped users continue in the right direction.
Building Trust
The requirement to upload your driver's license was a big red flag for many prospective users. By allowing them to explore the app beforehand and simplifying the process we were able to overcome some of that hesitation.
FAQs
A Helping Hand
The FAQ section was lengthy and confusing. By dividing it into digestible categories, a Contextual Help feature that brought the answers to the user without them having to search for it was created.
Maven Gig
B2B
Uber drivers and Postmates deliverers would commonly rent vehicles from Maven for months at a time. We created a space for them to manage their services and see recommendations to optimize their small business.
MAVEN
User Research
Workshop Facilitation
UX Design
Usability Testing
UI Design
Challenge
The car sharing app, Maven, was struggling with bounce rates after initial app download. They needed an overhaul to their UX.
Approach
Research and discovery of what was causing the bounce rates. Rapid sketching and prototyping with in-person user testing for the initial sign-up flow.
Sign-Up Flow
Creating Clarity
A branching fork to Maven Gig, for delivery and rideshare drivers, confused many people when they first opened the app. Clearly laid out explanations for each helped users continue in the right direction.
Building Trust
The requirement to upload your driver's license was a big red flag for many prospective users. By allowing them to explore the app beforehand and simplifying the process we were able to overcome some of that hesitation.
FAQs
A Helping Hand
The FAQ section was lengthy and confusing. By dividing it into digestible categories, a Contextual Help feature that brought the answers to the user without them having to search for it was created.
Maven Gig
B2B
Uber drivers and Postmates deliverers would commonly rent vehicles from Maven for months at a time. We created a space for them to manage their services and see recommendations to optimize their small business.