GENERAL MOTORS
Workshop Facilitation
Data-Driven Dynamic Marketing
A/B Testing
Motion Design
WebGL Design
UI Design
Challenge
GM needed to reach consumers in a crowded market at every point in their shopping journey. The content needed to be tailored to multiple different audience groups. They also needed this across all of their major brands: Chevrolet, Cadillac, GMC, and Buick.
Approach
Partnering with marketing strategists, data scientists, and 3D engineers to create personalized and innovative solutions that improved performance with no increase in media spend.
Results
Lift in CTR (Click Through Rate)
42.8%
Lift in TCR (Total Conversion Rate)
27.3%
Digital Marketing
Improved performance of thousands of ads each year by staying at the forefront of content design and continuously conducting A/B testing.
Data-Driven Dynamic
Before AI-driven marketing, we created personalized content that drove up CTR by 42.8% and increased TCR by 27.3%.
3D Experiences
Immersive advertisements that performed better than the OEM site content, had engagement times that averaged up to 12+ minutes, and 7.6% CTR.
