User Research
2D Animation
UI Design
Challenge
A non-profit urban art environment in the heart of Detroit, with over 200,000 visitors a year, was unable to connect with its guests.
Approach
Create an tour guide app to explain the artistic vision, purpose, and history of each piece while also gathering donations.
An Introduction
First-time app users are treated with a video showcasing the artist— Tyree Guyton, aerial viewsof the artwork, and the mission statement.
Mapping the Exhibit
Navigate a list of the artwork throughout the neighborhood with a swipeto get a snapshot of the details and location.
Context is Key
The historical details and artistic purpose create appreciation for theindividual works in the Project.
Award-Worthy
Winner of the 2018 Appy Award for Best Mapping/Location-Based App.
HEIDELBERG
PROJECT
User Research
2D Animation
UI Design
Challenge
A non-profit urban art environment in the heart of Detroit, with over 200,000 visitors a year, was unable to connect with its guests.
Approach
Create an tour guide app to explain the artistic vision, purpose, and history of each piece while also gathering donations.
An Introduction
First-time app users are treated with a video showcasing the artist— Tyree Guyton, aerial viewsof the artwork, and the mission statement.
Mapping the Exhibit
Navigate a list of the artwork throughout the neighborhood with a swipeto get a snapshot of the details and location.
Context is Key
The historical details and artistic purpose create appreciation for theindividual works in the Project.
Award-Worthy
Winner of the 2018 Appy Award for Best Mapping/Location-Based App.